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Orange Money

09 Nov

As part of its business strategy of adding value to its customers, Orange has partnered with Equity Bank to offer customers a money transfer service that offers them convenience in their financial transactions and management of their bank accounts,. Pitted as the most versatile service in the market so far, Orange Money combines the features of mobile money transfer products and mobile banking.

The new product will be powered by Equity Bank’s mobile money transfer platform- Easy 24-7, following the signing of a strategic partnership between the telecommunications giant and the bank, aimed at deepening financial access to the majority of Kenyans.

The service is mapped onto the customers’ bank accounts, making it possible for the customers to literally run their accounts from their mobile handsets, with the accounts security aligned to that of the bank. This will facilitate interbank transfers and apply for loans using the service, for Orange Money customers.

The strategic partnership between the two organizations aimed created synergies that enabled the technological enhancements that were integrated into the Orange Money product to make it the most versatile, functional, secure and easy to use money transfer service in the market. The partners also intend to build a joint distribution network with over 20,000 agents countrywide by the end of the first year.


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